Tweeting! Posting! Answering messages! Creating unique content! Blogging! Recording video for YouTube! ‘Instagram’-ing! Vine-in! Keeping up with social media trends!
Oh, and of course, keeping up with your business!
When it comes to social media, there’s A LOT to pay attention to, especially when you’re spearheading your own social media strategy (I can help you with that here!). Or maybe you’re hesitant to jump into social media management simply because there’s just too much to do (I can help you with that, too!)…
If you’re caught between not having time to jump into social media – but also understanding of how important it is to your business – there’s one thing that you absolutely, no matter what, must make a priority:
Listening is the most important action you can take, no matter how much time you end up dedicating to social media. When you listen, you learn what social media users are saying about your business. You learn what people are saying about your products. You’ll be able to gauge the emotional sentiment of your consumers towards your business. And, as a bonus, you can follow other accounts in your industry to learn more about what they’re working on to stay ahead of the curve. It’s a great first step if you want to engage in social media, but you’re hesitant because you’re unsure of how to jump in. Listening and monitoring for insights, sentiments and data may help you to discover important information about your customers, business or products!
Social Media is first and foremost a listening tool; don’t be afraid to use it as such. Sign up for Twitter or Instagram so that you can own your digital reputation. Even if you don’t post, it allows you to search your brand or business to see if you’re being mentioned…then search your competitors. It’s the best way to get a feel for the platform while learning more about your business from your customer’s perspective!